Think Radio is Dead? Ha! Read on:

A major report on media usage found this:

"90% of adults are exposed to some form of audio media on a daily basis, with broadcast radio having by far the largest share of listening time."

"Broadcast radio reaches those aged 18-34 at rates equivalent to the general adult population, with 79.2% of younger adults listening to broadcast radio for an average of 104 minutes a day among listeners."

Above quotes are from the Executive Summary. Read the summary, or the whole report here: http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/11/VCM_Radio Audio_Report_FINAL_29Oct09.pdf

- How U.S. Adults Use Radio and Other Forms of Audio, The Council for Research Excellence, October 29, 2009